In a customer’s point of view, how would we know what a store has inside of it or rather what they offer for sale? Easy we look at what is on display. We see a cute top we want matched with awesome ripped jeans dressed up on a dummy, we’d want exactly that or you’d see a mannequin rocking the perfect outfit for a gala, you’d want the same exact thing and only later on do you realize you aren’t great at rocking it at all! However this doesn’t change your perception on the store altogether, because you would find something else that looks great on you and is equally gorgeous! Think of it, and this was all because of the window display! It is clear that how one manages to grab attention at the first sight is important. And building the perfect window display to help this cause, is essential. Here a few tips you could follow when you build your ownone;
Creating a story
Choose a theme and try to build a story with other props as well. The ability a display has to tell a story and how it is perfectly capable of representing what is in store, makes it all the more interesting. Imagine a display to be designed for the Christmas season. If it is designed in a manner with a couple of mannequins wearing outfits to suit the season, and they have just been placed on display with a plain white and boring background, trust me when I say no one would even bother with a glance at all! Making things interesting by using a chilly background to emphasize the season and using other props like may be skis on a dummy displaying an outfit suitable for a ski trip or may be fancy headbands with fake reindeer horns attached to it, placed on a mannequin’s head are some such ideas. These moments you are certainly going to be grateful for the visual merchandising course you took up! Go here for more information about fashion school.
Finding the focus
I’m sure you might have learnt the importance of focus from whichever fashion stylist schools you might have graduated from. Put those lessons in to good use as they are too important when it comes to creating the perfect display. Use the dummies right and find the focus in the display, which obviously is the outfit that you want to market. Using other relevant props is essential but if you are going to load the entire display with props you aren’t even selling, then the entire point of it is lost! Hence think wisely and design your background and such, while giving utmost importance on focus!
Simplicity is key
If it’s simple it’s elegant. Don’t stack up the entire space with loads of dummies and other props. It shall only look extremely crowded and messy! Maintaining balance when arranging things too is vital. Keep it simple and make it interesting!
This is another important factor that needs attention. Lighting is very important especially when it comes to the night. It is the night that is busy in most places, so making sure your store and its display is highlighted from among the rest in a good way. This is significant especially if you want to grab the right kind of recognition for your store.
Once you are all done decorating and arranging the window display the way you want, go outside and take a look at it. See if things look too crowded or are too simple. Change your angle and don’t hesitate to reduce a few props or add a few.
Make good use of what you’ve got to emphasize on the amazing store you own. Make the perfect display and grab the right attention and just simply enjoy hearing the ding from the bell near the door as it opens signaling the entering of a customer and exit of a happy customer, number of times!